Sea
Surviving the increasing scale and complexity of sea transportation
Globalisation means that trade volumes, vessel and port capacity across the world are expected to double by 2013 – significantly increasing both the scale and complexity of every aspect of the sea transportation business.
While underlying growth has been constant the business is notoriously cyclical, driven by demand and supply imbalances along with macroeconomic cycles. Capital intensive by nature, capacity must be taken online in a way that balances investments with revenues and ensures high yields and utilisation. This calls for optimal timing of investments with the risk of price erosion through economic cycles.
Ultimately it is customers who decide which of the competing shipping companies and ports will grow and prosper. So global sales and marketing must be more professional and better than ever before to win – or to defend – market share. This requires new customer relationship management solutions and approaches that make it easier to do business with the shipping line, port or terminal operators.
PA has supported our clients in both the shipping and ports business across a wide range of business, commercial and systems issues. We have modelled the future global sea market to inform strategic investment deficiencies; helped design and deploy new customer service management systems; worked to optimise the operational efficiency of port assets; developed management systems to maximise yields; and designed customer e-business services and infrastructures.
| |
Publications |
 |
|
|
|
