Publications

Below you will find a selection of PA's thought pieces, publications and press articles on capturing customer value. Click on the links below to view a summary and download the full publication on demand. 

	Building the 'customer web' - harnessing technology to deliver profitable customer relationships
	Capturing customer value - Asia Pacific survey
	Customer focus - accelerating success
	Customer preference modeling - understanding what will deliver value to customers and to the organization
	Data warehouses - a business-driven approach
	Delivering rapid improvements in customer service - a layered systems architecture to support CRM
	The strategy and rationale for Customer Relationship Management
	Walking the razor's edge - gaining competitive advantage from CRM requires innovation and the right technology solution