Publications
Dynamic strategy
Creating Shareholder Value through stakeholder management
Many companies are now beginning to understand how to structure their corporation to Managing for Shareholder Value. However, being structured for success is not – of course – enough. In addition, a company must seek to create strategies that lead to superior value for shareholders in the long run.
The lesson is clear: 'Stakeholder management' strategies that seek to increase value for others as well as the company's stakeholders, create 'virtuous circles' which perpetuate long-term success. This insight has led to an entirely new approach to strategy development – dynamic strategy.
This approach, combining the philosophy of co-operative game theory, stakeholder management and system dynamics, is leading to breakthroughs in the formulation of new, counter-intuitive, but highly successful strategies.
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