Based on our comprehensive insights, PA Consulting Group is editing a number of important business books. PA's Henrik Ørholst is Chief Editor of Corporate Communication.
Keep in touch with leading-edge thinking in the field of corporate communication
All companies are being measured. Stakeholders evaluate continuously how a company is perceived, and how it is positioned in the market. This evaluation is carried out by the customers, suppliers, authorities and any other stakeholders of the company. And they are ready to act according to their conclusions.
This is what the Corporate Communication handbook is about – managing the signals a company sends to its stakeholders and how they react to them. It is also critical that a company considers not only what is communicated to external stakeholders, but also what is communicated internally.
The structure and content of the handbook
The Corporate Communication handbook can be a source of inspiration in your day-to-day work in communications. The handbook comprises about 500 pages in a loose-leaf system and every other month it is updated with new articles. The regular updates keep you in touch with best practice approaches and leading-edge thinking.
Corporate Communication is designed for everyone working in the field of communications, from the expert to the novice. It includes theoretical articles, descriptions of methodologies as well as hands-on examples. Henrik Ørholst of PA is chief editor; he is responsible for external and internal communications in the Nordic part of PA. The authors of the articles are all experts and have an in-depth knowledge of the field of corporate communication; they are from the Danish business elite in this field, and work as consultants, journalists, marketing and communications managers, etc.
Corporate Communication has 12 chapters:
Chapter 1 - Introduction
Chapter 2 - Subject and author index
Chapter 3 - Stakeholder-communication
Chapter 4 - Interaction between internal and external communication
Chapter 5 - Internal communication
Chapter 6 - Establishment of communication strategy
Chapter 7 - Management of communication organizations
Chapter 8 - How to communicate in a listed company
Chapter 9 - Media interaction
Chapter 10 - External communication
Chapter 11 - Crisis management
Chapter 12 - Presentation techniques
Examples of Danish-language newsletters and articles from Corporate Communication can be seen by clicking on the PDF file links at the top right of this page.
How to order the handbook
To order Corporate Communication, please go the home page of Børsens' handbook and choose Ordering and Price. Please note that this page is in Danish.
