Case study
Dah Sing Life Assurance
Launching new products and support systems in response to changing markets
Dah Sing Life Assurance (DSLA) is the life insurance arm of Dah Sing Financial Holdings. In line with insurance companies worldwide, there was an urgent need for DSLA to share investment risks and returns with policyholders. In response to the increased awareness and demand from the public, and market competition, DSLA decided to move forward with a rapid launch of unit-linked life insurance products. To ensure a successful and timely product launch, DSLA needed additional expertise and resources to help manage and implement the program.
PA Consulting Group was engaged to manage this important program, which broadly covered: selecting a package solution and defining customization requirements to suit DSLA’s product specifications designing and implementing business processes for the new product managing the overall implementation of the systems and the product launch program.
PA managed the program through effective co-ordination of multiple work streams and prompt issues resolution. Experienced PA consultants quickly filled the skill gaps of the DSLA team, coached the team members throughout, and at the same time transferred relevant skills to them.
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