Case study

SmithKline Beecham

Ribena Smoothie - putting the ‘fast’ in FMCG 

SmithKline Beecham, the multinational healthcare and pharmaceutical group, had identified a ‘new category’ opportunity in the UK soft drinks market, and asked PA to help them develop and market the unique Smoothie product in half the normal time. PA’s multidisciplinary skills and close collaboration with the company’s internal departments guided the project from inception to successful launch.