Publications

Below you will find a selection of PA's publications on strategy and marketing related topics. Click on the links below to view a summary, download a copy or request a hard copy to be sent to you.

Leading-edge thinking

	Commercial due diligence - Helping identify the real strategic value of mergers and acquisitions
	Commercial due diligence - A key strategic tool for successful private equity transactions
	Back to 'intrinsic value'
	Unlocking the real value of marketing
	Managing for Shareholder Value in the post-Enron world
	Strategic information management: bridging the information gap
	Creating value during a downturn
	Strategy for cost reduction
	Managing for Shareholder Value in difficult times
	Business blueprints
	Action-led strategy

Research findings

	How to drive business success … and your own career (Marketing magazine reprint)
	Managing for Shareholder Value international survey results (2003/04)
	Long-term profitable growth – Moving confidently beyond the confusion
	How effectively does marketing drive business success? US survey results (2003)
	How effectively does marketing drive business success?
	Managing for Shareholder Value international survey results 2002
	Managing for Shareholder Value international survey results 2001

Fresh thinking Our new publication Back to 'intrinsic value' discusses how to reduce the influence on your business of investment analysts and the financial media.

See also:

All PA publications